“How I Hacked Google’s Algorithm to Get My Property Listings on the First Page (Real Estate Email Marketing)”

Real Estate Email marketing is a vital part of any real estate agent's strategy, especially when it comes to sending information to new leads.

Real Estate Email Marketing

Lead generation is a critical component of the real estate industry. However, acquiring a lead is only the first step. It is equally important to keep them engaged with your business in the long run. To achieve this, there are two essential things that must be sent to every new lead via email or text. Firstly, a long-term engaging drip campaign that lasts at least a year and is high-touch. Secondly, relevant listings and market updates.

When setting up a recurring property listing and market update, it is important to note that just because someone signed up today, it does not mean they only want listings for today. They will want to receive them in the future as well. Therefore, the first step is to determine what to send and where to send it from. If the lead signed up on your website, you can see what they were looking for and tailor your content accordingly.

To ensure that your market updates and listings are relevant, it is really important to keep track of the latest trends and developments in the real estate industry. This will enable you to provide your leads with accurate and up-to-date information that they can rely on. Additionally, it is important to personalize your content to suit the needs and preferences of each lead. This will help to build a strong relationship with them and increase the likelihood of them choosing your business over your competitors.

Lead Generation - Property Listing

To streamline the lead generation process, it is advisable to avoid creating individual listings for each new lead. Instead, it is recommended to establish pre-built search criteria based on the area of interest. For instance, if you are advertising for 85255 in North Scottsdale, you can create pre-built search criteria for that area and adjacent zip codes. This approach ensures that you do not assume that the lead is only interested in one specific area.


It is important to consider all the places that the lead may have an interest in, depending on how they found you and what they were looking for. If you have access to the backend of your website, you can identify the homes they saved and customize your content accordingly. This strategy will help you to provide personalized content that resonates with the lead’s interests and preferences. By doing so, you can increase the chances of converting the lead into a loyal customer. Read our blog “4 REASONS TO USE EMAIL MARKETING FOR REAL ESTATE AGENTS” HERE.

In conclusion, it is imperative to send pertinent listings and market updates to new leads to maintain their interest over time. By crafting pre-built search criteria and customizing content to their preferences, you can guarantee that the information you provide is tailored to their needs. This approach will significantly enhance the likelihood of converting the lead into a loyal client.

Visit our website for proven templates of real estate email marketing and drip campaigns, to keep your leads updated.

Send Updates How To Get On The First Page On Google
Patti Sampson

Patti Sampson

Having prospected tens of thousands of leads in her top-producing real estate and consulting businesses, Patti is a CRM and Drip Campaign Specialist for Real Estate and Small Businesses. As the Founder/Owner of both EngageMoreCRM.com and ExposedAgent.com for Agents, she is an Agent Helping Agents to efficiently and effectively manage their Real Estate business and databases to convert more leads to sales consistently.

www.EngageMoreCRM.com
www.ExposedAgent.com
Associate Broker - Realtor® in Arizona
Patti@exposedagent.com

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