Why Should You Use Real Estate Automation Software?
Some of these reasons are going to be really obvious and some of them are going to turn on a light bulb on over your head 💡.
1. Get all your prospects in one place
In real estate sales, you may have many different resources for lead generation. It is not unusual for real estate agents to even have two or three different CRM’s with leads coming in from different sources. It’s also not unusual that they don’t like to use the other CRM’s for anything other than capturing leads. This happens a lot. With that said, it is very important to get them off your sticky notes, napkins, random sheets of paper, the back of your checkbook, handwritten forms from your open houses or conventions, Excel or Google spreadsheets. Your leads need to get in one place in real estate automation software in order to automate correctly so that you can stay in front of your customers long-term even after a conversion completes.
2. Generate Leads
Believe it or not when you automate you will generate leads. This process is called “Lead Nurturing,” it is the cornerstone to to any sales team and unfortunately is the one step that is the most overlooked.
3. Stay Top of Mind and Get Repeat and Referral Business
In the past you had to run around, open doors, and constantly be on the phone. Nowadays you can do everything online and stay top of mind with your customers, while being at your desk and even being out and about in your car. You can get those new customers and keep your existing customers coming back with the click of a button.
4. Identify Warm and Hot Business
When you automate you will have the ability to identify the warm and hot business in your database. Having a drip campaign is really not so much a benefit for your consumer, but it is a huge benefit to you. When it is done correctly you will see the engagement that is going on at that very moment. If you have the right Real Estate CRM that is tracking when emails get opened and when links get clicked you can pinpoint who you need to spend time with that day or that week.
5. Organically Increase Online Visibility
Online visibility happens as a result of your drip campaign. If you are sending out relative information you will automatically drive people back to your website. The bottom line is that every single lead you have needs to be receiving something from you to increase that visibility.
6. Balance Your Personal and Business Life
Hopefully, you are doing or planning on doing a lot of business. If you are, then it is almost impossible to try and do it all. If you are using real estate automation software you will feel confident enough to take a breather and let your real estate CRM software do all the work.
Just a little side note from some personal experience:
If you can’t be on the phone for a specific time frame – let’s say dinner time with your family. I would suggest making a special voicemail for that time – “Hi there. I’m sorry I missed you today. If you’ve called me during my family time between 5 and 7pm you have reached me during my family time. Please leave a message and I will return your phone call tomorrow.”
You’ll be absolutely shocked and amazed by the positive response you’ll receive from customers. Even though they don’t really want to wait to hear from you, they really do respect your right to privacy and in fact, will trust you more because of it. It’s just a simple gesture that will actually go a long way.
If you are not using real estate automation software or aCRM…there are reasons. We can help you mentally and physically get past those reasons and move your business forward in the right way.
Contributing Writer – Andrea Hendrix