How do you create more leads for yourself? With Real Estate Lead Magnets of course!
We all know that closing sales requires leads, no matter the product or service. Lead generation for most businesses, but especially in the real estate world, is always a numbers game. Did you know that the average agent closes less than 3% of their leads? So.. YES…it is a numbers game and the more leads we have the more chance we have of closing more sale transactions.
The real estate business can be like a roller coaster. While you are busying working IN IT, you usually have little time to work ON IT to build up your pipeline of future buyers and sellers. This means you have to have the lead machine and follow-up plan running like a well-oiled car traveling cross-country and then back again. You really have no time to stop, except to get gas (aka leads) or the pipeline will dry up. Maybe your life as an agent is like this graph below. In fact, I’ll bet your life most likely suffers from the ups and downs of keeping things moving in a forward and positive direction every day. I know this because, as an agent like you, mine did as I worked my business every day.
The idea here is to help you get out of this particular up and down cycle as much as possible so that you have a consistent pipeline of prospects that turns to income for you. And… NO… you will never always have a straight line high up on the graph, but with a high converting real estate lead magnets and drip campaign follow-up plan in place (prebuilt & automated), you may be surprised how you can start to create a ton of business more efficiently and consistently than you ever thought you could have.
WHAT ARE REAL ESTATE LEAD MAGNETS?
- Real Estate Lead Magnets are irresistible bribe offering an item of value to a prospect in exchange for their contact information.
- Real Estate Lead Magnets are created to maximize the number of targeted leads you’re getting in exchange for giving away the irresistible offer.
- The creation of Lead Magnets is the first step to building a list of future prospects that we hope will turn into future customers for you.
Your real estate lead magnets should be very niche-based, FREE, and should get potential customers enticed enough with your offer or service to sign up to get it. Whatever the offer, it is the beginnings of your mailing list when they sign up to get it.
Additionally, your real estate lead magnets could, and should, create your perfect customer database. That means the offer needs to be so invaluable that it will grow your business in a niche or demographic you want to work and/or know well. Ideally, your lead magnet should be hard for someone to pass up, so that means you need to be sure the audience who sees the offer makes sense for the offer. For example, you would not run a Facebook ad with your offer for a list of Scottsdale, Arizona horse property homes to an audience of people who want to buy a condo in New York City. No one would sign up for it, right?
When someone signs up today for your real estate lead magnets you should have your engaging follow-up plan (email/text drip campaigns) automated to not only deliver the lead magnet offer, but also keep them engaged long-term, educated and filled with specific listings or local market info until they are ready to do business with you. From lead intake to closing, it could take from a few days to years, but hey… it’s about filling up your future pipeline, so the more leads, the bigger your pipeline, right?
When you have the ability to automate the entire lead magnet life cycle you just need to know when to pounce on the contact and that is when the prospects start showing interest by either responding to your calls for action, or even just opening and clicking on links with your real estate drip campaigns. This is the basis of long term marketing.
Examples of Real Estate Lead Magnet Ideas
- 10 Questions You Must Ask Before Hiring Your Agent
- Three Simple Upgrades to Skyrocket the Value of Your Home
- How to Sell your Home in 21 Days
- List of homes under/over a specific price range
- Offer Home Buyer/Seller Guides
- 7 Questions You Must Ask During Your Next Home Inspection
- Home Buying Check List
- Get Your Instant Home Value Estimate
Opt-In Squeeze Landing Pages
It’s important to note that you never just want to GIVE the Lead Magnet away without requesting the prospect’s contact information with an opt-in “squeeze” landing page and automated follow-up drip campaign ready to go. Learn how to create quickly and automatically here.
When you put some of these ideas in front of your potential customers through online Google ads, Facebook posts or Ads, YouTube videos, Instagram, or other platforms where your perfect future customer hangs out, they must sign up with an email address in order to receive the information before you give it to them. Once they receive the information you offered you have them in your database to send further notices, special deals, newsletters, coupons or other information relative to your business.
That’s it! That is the Absolute Power of Lead Magnets for Lead Generation!
Get it all set up and automated easily with EngageMoreCRM.com. We have you covered with everything from the real estate lead magnets, squeeze landing pages, and the pre-built and proven drip campaign follow-up written by agents for agents!
Are you an entrepreneur or small business and want to do this all for your business? We can help you too! Contact us at Sales@EngagemoreCRM.com!
- Contributing writer: Andrea Hendrix