Do you struggle with writing email blast subject lines that get opens?

You’ve built your real estate email network, but now you have to get people to open the emails you send them. 

When you send out your real estate email blasts, you want to get your subject line in front of your recipient’s eyes as quickly as possible. Read on for my 4 best practices to craft a subject line that grabs attention.

Engaging, non-spammy, non-advertisy looking subject lines is so important!

1. Create Short, Concise, and Simple Real Estate Email Blast Subject Lines

People use their smartphones for so much more than just making calls and sending text messages. In fact, most of the time they’re checking email, social media, playing games, and using maps. So it’s a safe bet that they’ll be checking emails related to listings and more on their phones, too.

Most email programs have a setting that allows you to customize the amount of text that appears on your screen, so you can see more of your email subject lines without having to scroll down.

Your subject lines need to be short, evocative, and punchy. People are more likely to click on a short, evocative subject line than a complete sentence.

Real estate subject lines that include an offer are sure to generate interest. You can also try this by changing the real estate subject line to include a compliment about the house or a situation in which you thought about the home.

2. Honesty is Key in Your Email Subject Line

“Subject Line: Mary, yet another real estate email”

“Subject Line: Mary, quick question about your home search”

These are both good examples of a real estate email blast subject line. They are honest and straightforward, and it’s a good way to start a conversation.

This is a simple but powerful tactic that will make you more memorable. You’ll be surprised by how much it improves your ability to connect with others.

If you want to be remembered for your honesty and integrity, you need to include their names in your real estate email subject lines. You can do this easily with an automated CRM using merge field codes. You can build trust and credibility with recipients by including these qualities in your emails.

Email Blast Subject Line

3. Personalize it!

Don’t send your clients generic emails. Personalize your emails to make them more likely to open and click through.

Write a personalized email with a subject line that is customized to them. Include their name, or something that is unique to them, like “Hi Jane, are you still looking for a new home?”

When you are trying to improve the quality of your leads, it is important to break down your leads in groups by where they live. Counties are good, cities are better, and neighborhoods are the best if you have that kind of intel. The bulk of the message can stay the same, just change the subject line and use local real estate listings.

Try something like “Sam, Scottsdale Home Listings from Patti”

Again, keep in mind that you can automate these personalization subject lines by using a powerful CRM and the coinciding merge field codes.

Avoid Spam In Email Blast Subject Lines

4. Words and Phrases You Should NOT Use

Did you know that that just using the word “newsletter” in your subject line will reduce the chance of that email getting open by 19%? 

There are many ways to get around the spam filter. Some people use a different email address for business, while others use a different browser. You should also check for words that might trigger a spam filter, such as “free,” “prize,” and “contest.

This subject is so important that I have a whole blog devoted just to avoiding the spam folder.

Avoid these common spam subject lines:

  • Just Left You a Voice Message
  • All New
  • I have been trying to reach you
  • Best Price
  • Please respond now!

Make sure you do some research every 6 months or so and look for “words to avoid in email subject line.” In this fast paced online world, things are constantly shifting and changing, so checking for red flags regularly should help you keep open rates high.

The Bottom Line…

Identify yourself and what you do in the email blast subject line and personalization will denote that you care about whatever it is you are trying to sell them.

If you would like some great ideas for better subject lines check out my free list.

If you are struggling with your bad email subject line history, don’t fret there is still time to get it cleaned up and get on track to get your open rates to skyrocket.

  • Contributing Writer and Editor – Andrea Hendrix
Patti Sampson

Patti Sampson

Having prospected tens of thousands of leads in her top-producing real estate and consulting businesses, Patti is a CRM and Drip Campaign Specialist for Real Estate and Small Businesses. As the Founder/Owner of both and for Agents, she is an Agent Helping Agents to efficiently and effectively manage their Real Estate business and databases to convert more leads to sales consistently.
Associate Broker - Realtor® in Arizona

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