How to Create Drip Campaigns & Use Them To Close More Sales Faster & More Efficiently

If you're in real estate, you've probably heard the term "drip campaign" before. But do you really know what a real estate drip campaign is, and how it can help you sell more?

How To Create Drip Campaigns

Drip campaigns are a common topic when it comes to real estate sales.
They can help you to sell more, but you may not be fully aware of how they can benefit you. In this post, we’ll take a closer look at drip campaigns in real estate, and provide a step-by-step guide on how to create drip campaigns for real estate that keep you at the forefront of your leads’ and clients’ minds.

What is a Drip Campaign?

Let’s start with the basics: what exactly is a drip campaign? In essence, a drip campaign is a series of automated emails, texts, and reminders that are sent out to your leads and clients based on specific timelines that you select. The beauty of drip campaigns lies in their automation – once triggered, they run in the background, allowing you to focus on other aspects of your business.

Drip campaigns are an incredibly effective way to nurture leads and keep your clients engaged with your brand. By providing valuable content and information over time, you can build trust and establish yourself as an authority in your industry. Plus, with the ability to customize your campaigns based on specific triggers and timelines, you can ensure that your messages are always relevant and timely.

Whether you’re looking to increase sales, improve customer retention, or simply streamline your marketing efforts, a well-executed drip campaign can help you achieve your goals. So why not give it a try and see how it can benefit your business?

Why Are Drip Campaigns Important in Real Estate?

So why creating a drip campaigns so important in real estate? There are several reasons why this marketing strategy is crucial for success. Firstly, the real estate industry is highly competitive, and staying top-of-mind with your leads and clients is essential if you want to stay ahead of the game. With the best drip campaigns, you can ensure that your leads and clients are hearing from you on a regular basis, even if they are not ready to buy or sell right away.

Moreover, drip campaigns can help you stay organized and efficient in your follow-up. By using a CRM (customer relationship management) system, you can set up drip campaigns to automatically trigger based on certain actions or events, such as when a lead fills out a form on your website. This means that you don’t have to manually send follow-up emails or make phone calls, which can save you time and effort in the long run.

In addition, drip campaigns can be personalized to suit the needs and interests of your leads and clients. By segmenting your audience and tailoring your messages accordingly, you can provide relevant and valuable content that resonates with your audience. This can help build trust and credibility, and ultimately lead to more conversions and sales. Read our blog WHAT TYPES OF DRIP CAMPAIGNS WILL WORK BEST FOR YOU?” HERE.

Drip campaigns are a powerful tool for real estate professionals who want to stay ahead of the competition, stay organized and efficient in their follow-up, and provide personalized and valuable content to their leads and clients. By implementing a well-designed drip campaign strategy, you can take your real estate business to the next level and achieve greater success.

How to Create a Drip Campaign in Real Estate

So how to create drip campaigns in real estate? The first step is to make sure you have a CRM system in place. A CRM stands for Customer Relationship Management software.  While you can use an email marketing service to send out emails, a CRM system will give you more advanced tracking and management capabilities, as well as the ability to send text messages and track deals.  We highly recommend

Once you have your CRM system set up, you can start creating your drip campaigns. The specific steps will depend on your CRM system, but generally you’ll need to choose the trigger event (e.g. when a lead fills out a form), choose the timeline for your emails or texts, and create the content for each email or text in the series. 

It’s also a good idea to use merge field codes in your drip campaigns, which will allow you to create templates that can be customized for each individual lead or client. For example, you can use merge field codes to pull in the lead’s first name, which will make the email or text feel more personalized and engaging.  Merge codes are different in each CRM, but here is an example:  {{first_name}}.  When codes are added to your email and text templates, it pulls information you choose  automatically from the contact information directly into your templates without needing to add the info manually by hand.  

How To Create A Real Estate Drip Campaign

When it comes to setting up drip campaigns, it’s crucial to approach it with a strategic mindset. The content and timing of your emails can make all the difference in building trust and rapport with your leads and clients. For instance, you could create a drip campaign tailored to leads who have shown interest in a particular neighborhood, featuring listings and local market data. Alternatively, you could create a drip campaign for past clients, checking in on their satisfaction and offering tips for maintaining their home. The key is to provide valuable information that’s relevant to your audience, without coming across as too salesy or pushy.

By delivering the right information at the right time, you can establish yourself as a trusted authority in your field, which can ultimately lead to more business down the line. If you’re interested in learning more about creating effective drip campaigns, be sure to check out Patti’s book, Drip Campaign Secrets, available now HERE.

Real estate agents can benefit greatly from utilizing drip campaigns to stay top-of-mind with their leads and clients. By automating a series of emails and texts that provide value and information, you can establish yourself as a reliable resource in the eyes of your audience. For real estate drip campaign templates and tips on how to create drip campaigns, you can visit our website at

Patti Sampson

Patti Sampson

Having prospected tens of thousands of leads in her top-producing real estate and consulting businesses, Patti is a CRM and Drip Campaign Specialist for Real Estate and Small Businesses. As the Founder/Owner of both and for Agents, she is an Agent Helping Agents to efficiently and effectively manage their Real Estate business and databases to convert more leads to sales consistently.
Associate Broker - Realtor® in Arizona

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