Where to get content for your
real estate drip campaigns
If you would like to write your drip campaigns that actually work to get response, educate and keep you top-of-mind with your prospects, then you may have a challenge coming up with what to write about. Let’s explore a number of places where to get content for your drip campaigns. You will want to create email and text templates you can add to a drip campaign to automate all the sending with a powerful CRM, like Patti’s EngageMore CRM.
- National Association of Realtors (NAR): One of the best resources that provides tons of educational articles and even email content you can swipe and use without worry of copywrite infringement. NAR offers this kind of content as part of our dues. If you log into your account, you can access the articles and information you can add to your drip campaigns. Check out NAR.
- Industry Publications: Subscribe to industry publications such as Inman News, Realtor Magazine, and HousingWire to stay up-to-date on the latest trends and news in the real estate industry. I also like reviewing the relocation and buyer/seller guides that my local title company provides to get local buying and selling information.
- Real Estate Selling Agreements and Disclosures: Provided in your State, this is one of my favorite ways to get helpful buying and selling links to add to my emails because I know they are extremely relevant to local real estate laws and topics. Also, there will never be other real estate agents marketing in those links, yet they are getting some very important information regarding the home buying and selling process in our state.
- Home Search Websites: Visit real estate websites such as Zillow, Redfin, and Trulia to gather information about market trends, and insights from real estate experts. Sure, you despise those sites, but hey… they are not stupid. They are making money because they are providing helpful and up-to-date market information and articles (or at least try to). Hack it when you can, but don’t plagiarize. Google won’t like that!
- Social Media: Follow real estate professionals and groups specific to our industry, industry leaders, and organizations on social media platforms such as LinkedIn, Twitter, and Facebook. I personally love to follow agents who post videos on YouTube and Instagram. I get some great ideas for content. Also, because most of them are in other states, I know I won’t run a risk of competing with them, or them with me.
- Real Estate Podcasts: Listen to real estate podcasts such as BiggerPockets, The Real Estate Guys Radio Show, and The Agent Edge to gain insights and inspiration for your blog content. You may also want to follow mortgage professionals to stay up to date on the latest hot loan topics and rates.
- Industry Events: Attend industry events such as conferences, seminars, and workshops to network with other real estate professionals and gain insights from experts. I just attended a conference in Boise and learned a ton about market stats. I can now share that with my prospects and look smarter than I am… LOL.
- Real Estate Books: Read real estate books by industry experts such as Gary Keller, Jay Papasan, and Robert Kiyosaki.
- Real Estate Associations: If you not already a member, join your local real estate association, and others such as the National Association of Realtors, the Real Estate Educators Association, Women’s Council of Realtors® and the Real Estate Buyers Agent Council to gain access to resources and research.
- YouTube: Again, an amazing source to educate yourself about things going on in the real estate industry. Just be sure to research and double check information you hear because people can say anything they damn well please (but it doesn’t mean it’s right or accurate). If anything, use YouTube to give yourself ideas of topics you can write about.
- Artificial Intelligence (AI) – As of the date of this writing (spring 2023), ‘AI’ is a hot, hot topic. I would be remiss not to mention the power of AI in today’s world for the real estate industry. Specifically, ChatGPT, is just one of many AI writing/content tools currently available and today it costs nothing to use (but it does have a paid version). ChatGPT is an advanced artificial intelligence (AI) language model developed by OpenAI. It is based on the GPT (Generative Pre-trained Transformer) architecture and uses deep learning techniques to generate human-like responses to text-based inputs. ChatGPT can be used to create just about any type of content that can help any business engage with customers, answer their questions, provide support, and even carry out complex tasks. The language model of ChatGPT is trained on a massive amount of data from the internet, which includes a wide range of topics, such as news, market updates, technology, and more. This enables ChatGPT to generate responses that are pretty accurate, for the most part.
IMPORTANT NOTE FROM PATTI: AI technology is very new. The only other thing I will say further at this time about this amazing tool is that you need to be very, very careful to verify what it spits out, because it is not 100% accurate all the time. Also, be sure you do not violate fair housing laws with content it may give you. In other words, don’t just copy and paste what it gives you without first confirming accuracy (P.S. ChatGPT wrote nearly this entire section for me, which I edited a bit. I simply asked it “What is ChatGPT?” and then I copied and pasted the content it gave into this bullet point).