What Is an Email List?
Building an email list is a great way to promote your real estate business. It allows you to stay top-of-mind with customers and prospects who are interested in buying or selling real estate. A database of email addresses is anyone who has subscribed to your newsletter, blog or website, or any addresses that you’ve gathered from people in person. An email list is an important part of your business because it means people are interested in you and how you might be able to help them.
How to Make an Email List from the Ground Up.
1. Create a personalized CTA (call-to-action) for each blog or landing page.
Most website owners use CTA text buttons on their sites to call attention to links they want visitors to click through to. Based on data driven by EngageMore CRM, using buttons that personalize call-to-actions increases click-through rates by at least 47%.
In order for your listings, blog posts or website pages to have a real impact on your audience, they should answer questions visitors have about the things you write about. So your CTA should focus on your visitors’ biggest question. For example, let’s say you’re writing a blog post on the best rated schools for your area. You might want to include a link to a compiled list of all the different schools and the reviews in your selling location. This would be your CTA to give the reader more information about the local area.
2. Pitch your email newsletter on your social media accounts and email signature.
You might not have a long list of email subscribers, but that doesn’t mean you don’t have a network. You just may not be aware of it yet. If you have a following on Twitter, a fan base on Facebook, or businesses you communicate with via email, you might want to use those firm and loyal connections to build an email list.
You could start an email newsletter for your real estate business, targeting potential customers, on your Facebook, Instagram or Twitter accounts. All you need to do is give your list of subscribers an opt-in form to tell them that you are sending out a monthly newsletter. Give the people what they want.
If you’re not comfortable pitching your email newsletter on social media, or if you don’t have a large following on any of your social media accounts, you could also include a link in your email signature — that link could go directly to your email newsletter, or it could be a link to a blog post or landing page with email subscription CTA’s.
Your website should focus on offering valuable information to visitors, and it should feel like a place where people want to visit. When people visit your website, your content should feel like a useful part of the experience. In fact, it might make your job easier if you could think like a customer. Then you can identify and serve the buyers and sellers who are most likely to be loyal to your company.
3. How do you describe the value in your CTAs?
Optimize your sign-ups by finding the right words. Use words that people actually care about and will naturally opt-in to. For example, instead of saying “register now,” use “take a free look” or “click here.” Your landing page needs to tell people why they’re going to love your give away before they’ve even touched it. Here’s an example of how you could outline the value you can offer upfront.
For instance, you might write, “Download our exclusive home buyers guide now,” and include an email subscription form, or, you might say, “Access our exclusive home buying guide.” Both of these CTAs make clear the value you’ll gain from providing your email address.
4. Create more landing pages or “squeeze pages.”
Based on reports out of EngageMore CRM you can experience a 52% increase in leads when you increase the number of landing pages from 10 to 15.
When it comes to creating compelling and converting pages, personalization is king. It’s the secret to appealing to a wide range of buyers and sellers. You need to have different pages that address different people’s individual concerns. The more landing pages you can create to answer each buyer or sellers concerns, the more sign-ups you’ll receive.
“The Money is in the Follow-Up”
This is my motto – you’ll read and hear me talk about time and time again.
Building an email list and email marketing isn’t just the key to reaching all your existing and potential clients (and by extension, their networks), it’s also the easiest and most efficient way to foster stronger relationships with each one of your subscribers. With that said, you must have a follow-up plan in place with an a powerful CRM tool that utilizes engaging drip campaigns.
A well-built real estate email list is an essential tool for success in real estate. It can be the difference between a stagnant and successful business. If you’re new to real estate, I can show you how to build one that brings more leads, bring you closer to your goals, and generate more revenue. Check out the rest of my blogs for other tips and advice on developing, maintaining and enjoying your real estate agent career.
There is absolutely no doubt in my mind that building an email list is the most important piece of any successful Real Estate Agent business.
• Contributing writer and editor – Andrea Hendrix