Real Estate Marketing has changed drastically in the course of two years
Whether you are new or been around the block as a real estate agent, you have to have a realistic plan for your real estate marketing. Here you have a few of my top tips for your real estate marketing. It’s not always easy, but to keep the ball rolling please be prepared to spend the time and energy on them – you will not regret it.
1. Optimize Social Media Accounts
There is no doubt that in this day and age, to be successful in real estate marketing, you will absolutely need a real estate social media marketing strategy. I’m not going to sugar coat it for you, social media real estate marketing is not easy. You will need to be persistent and committed to your social media marketing campaigns. This means engagement several times a week on all your platforms and watching the accounts daily. Set aside time for it – it will be well worth it in the end.
Every social channel is different. Facebook and Instagram are perfect for sharing photos, YouTube is the best for videos, Twitter is good for short status updates and LinkedIn is great for all sorts of business professionals – you can create your own .
Make sure to save your infographics in different formats so you can use them on all of your social media profiles. If you are a subscriber of Canva.com, it is easy to resize any created post to a format for the social media platform you want to use. Unfortunately, they all have different recommended sizing.
The most important thing is to publish quality content. But you should not only post content; you should also actively engage with your audience. Make sure to check for comments and messages from your potential leads at least once a day and respond to them right away. Social media is a platform for both for communication with your customers and for you to promote your business.
Included relevant hashtags in each of your social media posts. Be very careful about using irrelevant hashtags to gain attention and followers – this will lead to people who are not organically drawn to the kind of work you do and worst of all scammers! In addition to generic hashtags such as #realestate and #housing, conduct research on those that are specific to your location and niche like #scottsdalearizona, #scottsdale, #newhomes and #realtor.
This is an effective tool to increase your post engagement and increase your reach.
2. Make Virtual Tours Of Listings
People are buying homes again in droves as they search for new places to live and make a fresh start. Virtual tours help them find a home that suits their needs, and we want to be the best virtual tour provider for real estate agents.
In real estate marketing there is a statistical reality provided by Realtor.com: when a real estate agent lists a property using virtual tours they received 87% more views than properties without any. Not a surprise considering how quickly virtual reality has taken over, especially since the pandemic has taken hold of our daily lives.
If you want to make your properties look their best, there are plenty of online software tools that can help you. Some of them are free, and others charge a modest fee. You don’t need to be tech-savvy to use these tools, and you can get great results without spending a fortune. However, if time is precious and learning another new software is one of your struggles, there are plenty of quality freelance video editors out there that can help you through this process.
In an increasingly digital world, simple property listings with photos and text descriptions just are not going to cut it.
3. Focus on service, not sales
The traditional model of selling real estate marketing in the United States has changed. Agents are finding success by focusing on building long term relationships instead of short term sales.
Check out the sample topics that agents are sharing to keep buyers and sellers engaged. They might help you get your business off the ground:
- Update on COVID-19 virus, the number of cases in the local area
- Updates on large construction or city projects that were impacted by COVID that could affect property values
- News about how the pandemic is affecting the local real estate and job market market
- Mortgage rates will continue to drop, especially for FHA and USDA loans. Home buyers should look to lock in their rate before they can find a better deal.
- New home sales in the area. It’s a sellers market and the bidding is fierce. Be the first to be in the know and get your clients at the top of the offer list.
Being an expert in your field and caring about your customers is the absolute best way to establish yourself as an authority in your industry. Kindness and compassion are remembered, and therefore you’ll be remembered for being a good person. Nurturing your relationships is the key to this. You can advertise this by collating all your hard earned contacts into one automated CRM that includes engaging email templates coordinated with the properly timed drip campaigns.
The “Meat and Potatoes”…
As the housing market continues to rebound, real estate agents are finding ways to reach potential clients where they are – online.
- Contributing writer – Andrea Hendrix